- Typical question
- “Which beachfront hotel in Bodrum has a kids’ club?”
- Question language
- The guest’s own: Turkish, English, German, Arabic…
- Critical facts
- Location and distances, amenities, room types, cancellation terms, accessibility
- Watch out
- Tourism certificate and agency licence number rules (below)
GEO for hotels and travel is the work of getting your property or agency named with accurate facts in guests’ location, amenity, condition and experience questions. Property facts are published at a separate URL for each language and kept equally current, map and booking profiles are aligned with your site, promotion sticks to the name, type and class on your tourism certificate, and measurement happens in the guest’s language.
What do guests ask AI?
Accommodation questions are short but full of conditions. We build the question set around those conditions:
| Question type | Example | What the answer relies on |
|---|---|---|
| Location | “A quiet hotel less than half an hour from the airport?” | Address, distances, transport |
| Amenity | “A boutique hotel that accepts pets?” | Amenity list and house rules |
| Experience | “An agency that also arranges the Ephesus trip?” | Tour programme, agency details |
| Condition | “A room with free cancellation and breakfast included?” | Cancellation and price terms |
How should pages be set up for international guests?
- Rather than switching the content language with cookies or browser settings, Google recommends a different URL for each language version, marked up with hreflang[3].
- Google decides a page’s language from the text people read, not from the lang value in the HTML, so each page keeps its copy and navigation in one language[3].
- Instead of forcing guests to another version based on their browser language, we let them choose[3].
- Amenities, room types and rules are updated on the same day in every language. If a pool removed in one language still appears in another, the answers contradict each other too.
Which sources do we check?
| Source | Why it matters | Our work |
|---|---|---|
| The property’s own site | The primary source for amenities, rules and terms | Server-rendered text, current pages in every language; markup with the most specific business type, such as Hotel[5] |
| Map and business profiles | Address, phone, photos, opening hours | Name, type and contact details identical to the site |
| Booking and rate links | Current prices and availability | Assessing Google’s free booking links[4] |
| Travel writing and guides | Experience and destination coverage | Accurate, current facts about the property |
With Google’s free booking links, a hotel or booking site can appear in hotel searches with its name and the room rate for the selected dates, and clicks on these links cost nothing[4].
Which promotion rules are binding in Türkiye?
Article 16 of the Regulation on the Qualifications of Tourism Facilities ties a certified property’s promotion to its certificate: promotion uses the name and type on the tourism certificate, may not be misleading, may not use star-like symbols that suggest a class other than the certified one, and the property name may not include terms for units the property doesn’t have[1].
For travel agencies, Article 17 of the Travel Agencies Regulation requires the licence number and agency name to appear on the landing page of every online sales channel and at the foot of other pages. Sentences added in 2024 require agencies to verify, in the Ministry database, the certificate numbers of accommodation facilities and tourist-rental homes and to show them in their sales and marketing; uncertified facilities and homes may be neither marketed nor sold[2].
These rules also serve GEO. When the official name, type and certificate details are written the same way on your site, map profiles and booking sites, the sources engines compare end up confirming each other.
How does the Neural Visibility Loop work in travel?
- SCAN
A question set in guests’ languages
Location, amenity and experience questions in each target market’s language; which properties get named and which sites are cited.
- BUILD
A consistent property identity
The certified name, type and class written identically on the site, map profiles and markup; language versions moved to separate URLs with hreflang.
- WRITE
Pages that answer questions
Separate, current pages for frequent questions such as transport, amenities, families and accessibility; destination and experience guides.
- MEASURE
Citation share per language
The same questions every month, in every target language, across 6 engines. Wrong facts — a closed property, a removed amenity, a wrong distance — are tracked on a separate list.
Frequently asked questions
01Most bookings come through large booking sites. Does our own site still matter?
Yes. Your site is the primary source for details such as amenities, rules and cancellation terms; information elsewhere can be incomplete or stale. When answers contradict each other, the current facts on your own site are what a correction rests on.
02Which languages do you measure in?
Turkish and English are standard. Languages such as German, French, Spanish and Arabic are added in the HÜKÜM (Verdict) plan or by custom quote, and each language is measured separately.
03How should we show our star rating on the site and profiles?
With the class on your tourism certificate, and without star-like symbols that suggest a different class[1]. If you’re unsure about a phrase, we check it against the regulation together.
Sources
- Regulation on the Qualifications of Tourism Facilities, Art. 16 (Turkish; Presidential Decision 1134, Official Gazette 1 Jun 2019) · accessed 28 September 2026
- Travel Agencies Regulation, Art. 17 (Turkish; last amended Official Gazette 26 Jul 2024) · accessed 28 September 2026
- Google Search Central — Managing multi-regional and multilingual sites · accessed 28 September 2026
- Google Hotel Center Help — About hotel free booking links · accessed 28 September 2026
- Google Search Central — Local business (LocalBusiness) structured data · accessed 28 September 2026
- Regulation on Commercial Advertising and Unfair Commercial Practices, Art. 14 (Turkish; last amended Official Gazette 1 Jul 2026) · accessed 28 September 2026